Magazine founder and surfer Joran Briand puts it simply: “West is the Best offers an experience of surfing through tale and travel.” For this third edition, they booked a ticket for Mexico, “a country where surfing presents a conquest,” he says. “And yet, underneath its rigorous facade, the Pacific coast divulges ample surprises for those knowledgeable enough to seize them. This is the case for all the creative women and men to whom this edition gives voice.” French designer Joran Briand tells us more about this newly-launched magazine, made with love along the Pacific coast this past winter.